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Nike Air Zoom Pegasus 33 Mujer

Posted by sooo 
Nike Air Zoom Pegasus 33 Mujer
July 10, 2019 01:28AM
The Nike Huarache almost never existed. The shoe, made of a sock-like bootie encased in a supportive exoskeleton, was definitely unusual when Nike began showing around the prototypes in the early 1990s. Practically nobody placed orders, and Nike seemed to have little choice but to kill the idea.

Lucky for Nike, one product manager didn’t listen.

Nike Nike Cortez Mujer design legend Tinker Hatfield tells the unlikely success story of the Huarache in the new book Sneakers, a wide-ranging survey of sneaker culture compiled by journalists Howie Kahn and Alex French and designer Nike Air Max 90 Womens Rodrigo Corral. The book is based on interviews with more than 50 industry figures. Hatfield, who created iconic shoes such as the Air Max, several of the Jordan franchise’s biggest hits, and—yes—the Huarache, says in the book that the Huarache has become Nike’s top-seller globally.

“This past fiscal year, we will have sold over four million pairs,” he states in the book, which was released Oct. 24. “We’re planning to sell a similar number this coming year. It’s Adidas ZX 750 Femme our number one shoe and at one point it had zero orders.” (Nike would not confirm the figures when contacted.)

The idea for the shoe came to Hatfield while he was water skiing. The neoprene booties he was wearing conformed to his foot, and felt stable. He went back to his studio and sketched out a shoe made up of a bootie covered by an exoskeleton.

The shoe dispensed Nike Roshe Run Femme with a number of conventional ideas in sneaker design. It had no heel counter—the firm backing of the shoe that wraps around your heel to support it—opting instead for the distinctive, harness-like strap, similar to a sandal. (A “huarache” is a kind of Mexican sandal.) It also used neoprene, which Hatfield says had never before been done in a running shoe.

A lot of people thought the concept was “nuts,” he says. He pushed on anyway, winning the skeptics over. But when Nike Air Max 95 Womens no one placed orders after seeing the prototypes, Nike decided not to make the shoe for release.

The product manager, in case you’re wondering, was Tom Hartge, as Hatfield has noted in other interviews.

The Huarache debuted in 1991, and the design quickly spread beyond running to other products, such as basketball shoes. Now it’s mostly considered a casual Nike Air Zoom Pegasus 33 Mujer shoe, and has recently enjoyed a resurgence. It’s been growing in popularity in the US since at least early 2015, as writer Cam Wolf detailed in GQ.

That the excitement is over a shoe that hasn't even been reissued right — lacking the special Huarache box, screwing up the shape, frequently skimping on quality (watch out for those glue marks) beyond QS editions, and dropping in a variety of appalling colorways — is strange, yet it reinforces the power of Tinker Hatfield's design. Nike Internationalist Femme That this piece could even be click bait on a U.S.-based site right now is a testament that the hype hasn't plateaued.

Back in 1991, this shoe was just there one day. The UK's love of the running shoe goes way, way back to the late 1970s — given the sport's lack of popularity here, the basketball shoe wasn't going to dominate, and the explosion in Nike Internationalist Damen jogging, music-led subcultures, and the much mythologized terrace culture gave Europe as a whole an appetite for the next road running thing.
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